Nominated for: Best RegTech Solution
ETNA provides a white label trading platform technology to broker-dealers, robo advisors, and alternative investing platforms. Our clients typically only need to obtain a license from regulators and establish a relationship with a clearing firm. ETNA sets them up with all the technology they need to operate a brokerage or an advisory business under their brand name.
ETNA Middle and Back Office for broker-dealers automates all the processes from client interfacing and trade execution to custodian and regulatory requirements. It has become a standard in the industry for retail broker-dealers, and our recently released OMS API already powers more than a dozen of prominent robo advisors.
In addition ETNA offers one of the most advanced HTML5 trading front-ends on the market. Our web user interface is highly customizable, white label and lightning fast. ETNA’s APIs and an easy to use Widget Designer gives clients enormous opportunities for personalizing and further extending ETNA Trader capabilities.
We dramatically shorten the time to market for our clients and reduce the costs of building and maintaining core trading technology. We are “leveling the playing field” for investment firms with smaller budgets to effectively compete with industry incumbents by offering a modern trading technology on a pay as you go basis.