Chief Marketing Officer @ Quicken Loans
Casey Hurbis is Chief Marketing Officer of Quicken Loans.
Hurbis leads Quicken Loans’ consumer-facing marketing team and is responsible for all online and traditional marketing initiatives, as well as managing the nation’s most trusted and recognized home lending brand.
Hurbis spent the last 24 years in a wide range of roles, including consumer engagement, strategic planning, digital advertising, partnership development, experiential marketing and everything in between. Most recently, Casey led North American Brand Communications and Advertising at FIAT where he reintroduced the FIAT brand to the U.S. market after more than a quarter century of absence. Hurbis led major initiatives including the creation of two Super Bowl commercials, large-scale brand campaigns, social media promotions and co-branded partnerships.
In 2012 Hurbis, and his Chrysler Group team, were named Ad Age’s “Marketer of the Year.” He resides in the Detroit area with his wife and two children. Casey is a community leader and serves on the Board of Directors for Adcraft Detroit, and works extensively with Bethany Christian Services, Special Olympics Michigan and The Salvation Army.