The second annual Benzinga Fintech Awards is coming to New York City on May 24. In anticipation of the event, we’re introducing you to the best of the best in Fintech that will be in attendance. For more information on submitting your company, voting for the finalists, or attending the event, click here.
Continuing our series, Benzinga presents Live Traders.
Benzinga: Why did you start your company?
Live Traders CEO Anmol Singh: The inspiration was honestly born out of disappointment with the educational trading and investing community. Trading and investing is a very unique skill-set in that there is a massive gap between ‘theory’ and ‘reality.’ There are many folks out there who can teach theory very well, but they are simply unable to apply it. We wanted to change that. We wanted to show people what real, profitable trading and investing looks like, and what is required to achieve those goals.
Benzinga: What do you think makes your offering unique in the fintech space? Do you have any close competition?
Singh: There are literally hundreds of companies selling trading education and investing advice online. What separates Live Traders is that we have not only proven our success through live trading in real-time, but we also keep things straight forward and simple by offering only ONE main education course. Many companies we have worked with in the past are always trying to ‘extract’ more money from their clients by offering different versions of the same course. Many traders and investors struggle in the beginning of their careers and a lot of companies extort this by saying, “well we know you already took ‘XYZ Part 1’ and paid a lot of money for it, but what you really if you want to get to the next level is to take ‘Advanced ZYX Strategies.’” This is a very common practice in the industry, and one that really upsets us here at Live Traders. These tactics basically put the investor in a vicious cycle where they never reach the carrot because as they struggle they are continually told they need more education.
Benzinga: What’s the one thing you want users to remember your company by?
Singh: We want our clients to remember us by our honest and professional no BS approach. It’s a challenging business and we want people to see our good and our bad days so they can get a better understanding of what is expected of them to truly survive and thrive in this wonderful business. We teach and promote the realities of investing, which includes the positives and the negatives, and that’s what we want users to remember us by.
Benzinga: What drives you to get up every single day and work on your business?
Singh: To help aspiring traders and investors reach their financial goals so they can provide a better life for their families and for themselves. There is far too much ‘do as I say, but not as I do’ in this industry, and we try very hard to walk the talk so that our clients can have genuine role models to help them reach their full potential. One of the biggest motivators for us is to keep people from making the same mistakes that we made when we were greenhorns.We love helping people reach their potential; it’s the driving force behind our passion and the purpose for which we wake up every morning.
Benzinga: Do you offer investors any unique data points that can help their trading/investing decisions?
Singh: We offer various products that can help investors achieve their goals. In terms of education we offer our Professional Trading Strategies Course (PTS) that takes the investor from beginning to end with regard to what is required to succeed in the markets. This is a one-stop course where you will learn why so many people underperform, as well as how the professionals consistently outperform the markets. The Live Traders approach is a technical based approach that we feel works best because it shows the real flow of money going in and out of stocks. We don’t like to waste our time with too many subjective indicators. We focus on price and volume to make the vast majority of our decisions.
Benzinga: What’s the biggest challenge to your company going forward, and how do you plan on overcoming it?
Singh: The biggest challenge we have going forward is reaching enough people. There is nothing worse than when a new client comes to us and says “I wish I had found you guys sooner.” We do our very best to help as many people as we can, but there are still people out there who have not heard of Live Traders. These are the people we’d like to reach out to and help.
Benzinga: What are you looking forward to most about the Benzinga Fintech Awards?
Singh: The Benzinga Fintech Awards are an outstanding way to not only preview the cutting edge of technology and innovation in the financial industry, but also a great forum to rub shoulders with the industry’s top trendsetters, movers and shakers. We are immensely excited to showcase our expertise and be a part of this wonderful event.