Neuroprofiler

Neuroprofiler helps financial institutions better assess the risk profile of their retails clients for regulatory and business purpose. We use behavioral finance and machine learning to improve KYC for financial advisors. Our online investment games also offer a user-friendly experience for retail clients.

Nominated for: Best RegTech Solution

About

Following the 2008 financial crisis, regulators have made compulsory for Financial Advisors to assess the Investor Profile of their clients. This applies for 80% of countries in the world. However, among Risk Profiling tools used today in the industry: 1) 50% are not compliant with local regulation. 2) Less than 10% are digital while 85% of High Net Worth Individuals under 40 are using digital tools to manage their financial services. 3) Less than 10% are based on scientific research. This means for financial institutions high legal costs, bad user experience and poor client knowledge. Based on 4 years of academic research in machine learning and behavioral finance, Neuroprofiler helps financial advisors assess the investor profile of their clients through a serious game compliant with last European regulations. The questionnaire is anonymous and can be sent to the client by e-mail or be taken on the device of the Financial Advisor. It is flexible and can be highly customized by Financial Advisors. Client profile analysis is immediate and provides a rich insight into the investor personality of the client.

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