Automated Financial Advisor
Nominated for: Best Robo-advisor
Founded in 2011, Wealthfront's mission is to democratize access to financial planning, investment management and banking services for the millennial generation using software exclusively. Wealthfront is the only company in the robo advisor space that has bet on the fact that millennials only want to communicate with financial planning via technology, with ease of use and immediate access provided through their smartphones. Wealthfront is also the only robo advisor committed to building customer-centric products that provide value to millennials and organically attract new clients, rather than spending a large amount in customer acquisition costs.